What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

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Search Advertising

Pay Per Click, or Sponsored Ads, or PPC, is paying for ads to be placed next to relevant content on search engines, social media sites, and/or other websites. Ad spots are sold in a auction. You are only charged when your ads are clicked. The below are the two dominant search engine PPC platforms:

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